The beauty of storytelling is that you can create various stories that speak to people at different points in your followers journey. And no matter how you label them, stories sell!
Here is my speech from the Impact Agent Conference in New Orleans, as well as my thoughts, breakdown and you can get even my slides at the bottom of this post.
Stories alone don’t get you far when it comes to turning leads into clients. What does, however, is communicating your stories through social media.