Once you’ve created a campaign and are delivering ads, the next step is to understand how your ads are performing. The most important thing to remember about Facebook Analytics is that it allows you to determine the specific return on investment of your marketing and advertising efforts. It’s a valuable tool not only because it allows you to identify what’s working (and what isn’t), but because it can be used to direct spending.
Video ads can be created in multiple formats and can appear on Facebook, Instagram, Messenger and Audience Network. Video helps create brand awareness, showcases your services and drives traffic back to your website. You can create a video ad in Ads Manager or boosted a post from your Facebook Page that includes a video.
Messenger ads are ads that appear on the home tab in Messenger. 1.3 billion people around the world spend time on Messenger interacting and conducting business with the brands they love. Now with Messenger ads, they have an opportunity to discover experiences directly on their Messenger home screen.
Most real estate professionals have a series of email funnels that apply to different audiences. For example, you may have an online lead follow up funnel, or an expired listing funnel. Creating a series of Facebook ads to assist with these emails will set you apart and increase your conversion rates.
How many times do people go to your website and buy a house after their first time looking? Probably not a lot, if ever. It’s even less common for someone to click on just one ad and turn into a client, especially if they’ve never seen or interacted with your brand before. Facebook retargeting positions you to increase your conversion ratios by creating a sequence of events that other platforms simply cannot create.
First off, did you know there was an ad algorithm? Did you know it was different than the “regular” Facebook algorithm? Knowing which ads provide a great experience for your audience is a must. This module was created to help you understand how the ad algorithm works and how you can use it to your benefit.
After you post to your Page, you can “boost” that boost, which turns it into an ad. It's a fast and simple way to reach more people with your content. For people seeing your ad, the only visual difference between an organic (unpaid) post and a boosted post (paid) is the addition of a “Sponsored” label.
Want to show your home valuation ad to people who look like your past sellers, who live in your area, who are interested/browsing third party IDX websites. Then show them your video sequences. Oh, also, drop them a voicemail. Send them a postcard. Deliver a hand written card. Send them a text. Show them a Sniper Ad. Schedule an appointment with your Facebook chat bot?? You can do this all Automatically and it all starts with Custom Audiences.