Resources

Best Times to Post

How Often Should You Post on Social Media?

This is one of the biggest questions we receive. Thus, we put together some great infographics for you to print out and keep handy in your office. Download the Slides Here

There is tons of advice floating around on not only what and where you should post, but also when. Rather than listen to people and companies that are not showing the data, we compiled our statistics based off research of 10 top companies. However, as you will quickly point out, no, they are not all real estate related.

“Then why would you use them?” Great question

We want you to understand how social media works in the big picture so you can apply that to real estate. If you only look at the real estate stats, and not everyone is buying or selling a house this instance, then your numbers are skewed.

We’ve also put the images on this post if you cannot download at the moment:

What about YouTube? Wait, 15 Tweets per Day?!

The numbers above are based on the following companies/people: Buffer, Constant Contact, HubSpot, Localvox, Nulou, Quick Sprout, Forbes, Social Media Week, Convince and Convert, and Adobe.

Our Thoughts on the Numbers:

  • No, we don’t Tweet 15 times a day. We actually don’t know anyone who does. Does that mean you should or shouldn’t? Did we just confuse you with that question?

    • We are preparing our full Twitter topic module. However, based on the statistics, features, etc. this is our least recommended platform to start on if social media is new to you. Why? We are advocates on story telling and you should be too. With Twitter’s character limits, you either have to get really creative (which is possible) or break your “Tweets” up. We keep rambling, and Twitter doesn’t let us do that, so we will stop here.

      • Our advice for Twitter, have it connected to your Facebook profile so when you post from Facebook it automatically “Tweets” your post. If you are more advanced, we do recommend using Twitter to INTERACT WITH BUSINESSES. This is the #1 way large companies communicate with their audience.

  • Your audience is not exactly like every company out there. Nor is it like every other agent. You have to track YOUR analytics based on YOUR audience. How do you do that? That’s why you’re here. We will be breaking down each platform to show you exactly where to find YOUR numbers and to fit in the best times for YOUR audience.

    • DOWNLOAD this “Best Times to Post” and you will notice there are times and days missing for YOU to fill in your best times and days based on YOUR audience.

      • Additionally, we are going to ask everyone to email in their data so we can compile it and share with everything.

Being in this group is cool, right? We think so!

Click the slide below to download the best times to post template for you to fill in your times.

Let us know your thoughts and comments below:

Tube Buddy YouTube Extension


TubeBuddy is a FREE browser extension that integrates directly into YouTube to help you run your channel with ease.

Downloading the Extension

Yes, it really is free and it does so much for you when it comes to uploading and optimizing videos on your YouTube Channel.

You can go here to sign up for a free account. Yes, they also have paid accounts and I will cover that below.

After you follow the download instructions you will notice there is a new “button” on you YouTube channel. Note: TubeBuddy can be accessed from their own site as well as directly through YouTube. Since signing up, I have only accessed TubeBuddy directly from my channel. (As seen below)

How to Optimize your YouTube Videos and Channel

Step 1: Upload a Video as You Normally Would

  • Click on the video icon with a + sign

  • Click “upload video”

You will be redirected to the YouTube video uploader (did I just make that term up?…)

It will look like this:

If you’ve uploaded a video before you will the new TubeBuddy features on your account.

Step 2: Follow the Checklist on the Right Side

This is your new best friend for YouTube. Now with the TubeBuddy extension installed it will literally walk you through not only uploading a video, but optimizing.

What does that mean?

See all of those tags? They were AUTOMATICALLY generated based off the keyword “Real Estate” that I typed as the title. Whatever title you write, TubeBuddy will automatically update the best tags for your video to be found.

Some other cool features of TubeBuddy:

  • You can run a “Health Report”

    • This is a fancy way of TubeBuddy telling you they can show you analytics for your channel like: Performance, Traffic Sources, Engagement and Audience.

  • You can set up A/B split testing

  • Have competitors?

    • TubeBuddy can monitor their channels and tell YOU what is working for them… yes, free testing using your competitor’s channel

  • So many features to list

Wait, didn’t you say they have a paid feature as well?

The majority of features on TubeBuddy are free, however, if you get very advanced and try and do “everything” you may be prompted to sign up for a plan. For instance, if you have a caption automatically being generated under every video and you want to change out a URL for every video, the TubeBuddy paid plan can do this for you.

But that’s not where the paid features come in handy (at least for our team)

Below is a screenshot of all the additional “perks” TubeBuddy will give you as a paid member (based on the level you sign up with).

  • Premium royalty free music

  • High quality graphics

  • Mobile version of TubeBuddy

View all of the perks on their website and sign up for a free account here.


Pro tip: If you have been using YouTube without the TubeBuddy plugin, I would write down your current statistics. This way you will have a baseline to measure how good/bad the extension is working for you.

As always, use our Facebook group to share your wins, questions, etc.

Be Live Facebook Plugin

The New Way to Engage Your Community

We use Be Live for our Live Q&A calls and wanted to also let you know about this great resource.

When it comes to the 4 macro pieces we want you to create, having a weekly live show is a great way to organically increase your engagement. Remember, if someone comments on any posts, Facebook’s algorithm will trigger the following posts you do to show to that user because of their engagement.

 
 

Facebook Live is Reality

Sitting with Jon Cheplak, who appeared on our podcast, he talked about reality tv and the impact it has on people…

People are consumed with reality tv and the next best thing to that is a live video. Allow your audience to plug themselves into the picture, to hear from you live, to ask and answer questions.

Make Sure to Add the Integration to Facebook

If you are planning to hop onto our weekly Facebook calls, please consider allowing Be Live to show your profile picture and name. It’s free and it takes 5 seconds. This will not only help on our live calls, but on live calls you may be on in the future or one’s you plan to host yourself.

Here is the link to allow Be Live to show your picture and name.

This is what it will look like. You click one button to allow and you are set!

As always, if you have a questions, comment, etc. reach out on our Facebook Group by clicking here. If it is urgent, send us an email by using the Support form.

Content Calendar Template

What Is The Purpose of a Content Calendar?

The purpose of having a content calendar is to make sure you and your team stay organized and on top of your publishing schedule. Some specific benefits include:

  • Keeping track of major deadlines (Listing launches, events, etc.)

  • Giving you and your team visibility on what you’re working on and your content goals

  • Making it easier to plan ahead so you don’t have to worry about what to post

How do You Create a Full Content Calendar?

Step 1: Establish Your Goals

We believe you should have your goals established prior to planning out your content. The more and ore you post without having established goals means more money coming out of your pocket, more time and unfortunately, more stress. Establish your goals and anytime you post think back whether they are in line or not. If not, don’t post.

Here are the three goals we recommend when it comes to your social media strategy:

  1. Build Trust

    • The way to build trust across your social platforms is to educate, inform and provide value to your followers/friends/etc. The more valuable content you develop, the sooner your audience will come to know, like and trust you.

  2. Generate Leads

    • Too many people create a lot of great content, but if you don’t ever focus on turning prospects into clients then social media will never yield a positive return on investment (ROI). The more useful and meaningful content you create, the more others will learn about your services, use your services and share your services. Remember, it’s about a funnel. First value then lead generation. This could come in the form of leading someone to a landing page, responding to direct messages and comments, or having others being tagged in a post. A lead is not just someone who messages you with all of their contact info and social security number (joke), they are the ones who keep asking questions, keep engaging on specific posts, etc. Are you paying attention to them?

  3. Crush the Competition

    • The more content you develop the more you separate yourself from the competition. Content that provides value, that asks and answers questions, solves problems and continues to outshine your competition makes you the obvious choice.


Step 2: Figure Out Your “Macro” Content

There’s no limit to the types of content that your team can publish but remember to start small and grow into more types later down the road.

We recommend the following four “Macro” Content Pillars

  1. Personal Stories

  2. Brand Stories

  3. Community Stories

  4. Real Estate Stories

In all that you do, you must create a story. A great story has a beginning, middle and an end. If you’re constantly putting a Call To Action (CTA), you are only giving your current and future followers an ending. Take them along as you get a listing, the steps during, the good and bad, the closing and then what you do after.

Step 3: Decide What Platforms You are Going to Post On (and stay consistent on)

Once you have your macro pillars figured out you need to decide how you’re going to promote the content you’ve created. There are many platforms (Instagram, Facebook, YouTube, Google, Pinterest, Twitter, LinkedIn, etc.) Choose the ones you can stay consistent with before you choose every one.

You can choose one post for every piece of content that you publish or you can create a different promotional schedules for each type of content.

Step 4: Determine How Often You’re Going To Post

You can use our Content Calendar Template to help create your schedule.

At first, just focus on consistency. There are multiple statistics about the best times and days, but in all honesty, those are based off your audience. We are going to show you how to find the best times, days and more, but you have to start with creating a calendar and sticking to it.


As always, ask questions, get input, advice and more from our Private Facebook Group.

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