Misc

Be Live Facebook Plugin

The New Way to Engage Your Community

On our live call today, found here, not only did I use Be Live but I briefly mentioned it as a great resource for you to use as well.

When it comes to the 4 macro pieces we want you to create, having a weekly live show is a great way to organically increase your engagement. Remember, if someone comments on any posts, Facebook’s algorithm will trigger the following posts you do to show to that user because of their engagement.

Facebook Live is Reality

Sitting with Jon Cheplak, who appeared on our podcast, he talked about reality tv and the impact it has on people…

People are consumed with reality tv and the next best thing to that is a live video. Allow your audience to plug themselves into the picture, to hear from you live, to ask and answer questions.

Make Sure to Add the Integration to Facebook

If you are planning to hop onto our weekly Facebook calls, please consider allowing Be Live to show your profile picture and name. It’s free and it takes 5 seconds. This will not only help on our live calls, but on live calls you may be on in the future or one’s you plan to host yourself.

Here is the link to allow Be Live to show your picture and name.

This is what it will look like. You click one button to allow and you are set!

As always, if you have a questions, comment, etc. reach out on our Facebook Group by clicking here. If it is urgent, send us an email by using the Support form.

Content Calendar Template

What Is The Purpose of a Content Calendar?

The purpose of having a content calendar is to make sure you and your team stay organized and on top of your publishing schedule. Some specific benefits include:

  • Keeping track of major deadlines (Listing launches, events, etc.)

  • Giving you and your team visibility on what you’re working on and your content goals

  • Making it easier to plan ahead so you don’t have to worry about what to post

How do You Create a Full Content Calendar?

Step 1: Establish Your Goals

We believe you should have your goals established prior to planning out your content. The more and ore you post without having established goals means more money coming out of your pocket, more time and unfortunately, more stress. Establish your goals and anytime you post think back whether they are in line or not. If not, don’t post.

Here are the three goals we recommend when it comes to your social media strategy:

  1. Build Trust

    • The way to build trust across your social platforms is to educate, inform and provide value to your followers/friends/etc. The more valuable content you develop, the sooner your audience will come to know, like and trust you.

  2. Generate Leads

    • Too many people create a lot of great content, but if you don’t ever focus on turning prospects into clients then social media will never yield a positive return on investment (ROI). The more useful and meaningful content you create, the more others will learn about your services, use your services and share your services. Remember, it’s about a funnel. First value then lead generation. This could come in the form of leading someone to a landing page, responding to direct messages and comments, or having others being tagged in a post. A lead is not just someone who messages you with all of their contact info and social security number (joke), they are the ones who keep asking questions, keep engaging on specific posts, etc. Are you paying attention to them?

  3. Crush the Competition

    • The more content you develop the more you separate yourself from the competition. Content that provides value, that asks and answers questions, solves problems and continues to outshine your competition makes you the obvious choice.


Step 2: Figure Out Your “Macro” Content

There’s no limit to the types of content that your team can publish but remember to start small and grow into more types later down the road.

We recommend the following four “Macro” Content Pillars

  1. Personal Stories

  2. Brand Stories

  3. Community Stories

  4. Real Estate Stories

In all that you do, you must create a story. A great story has a beginning, middle and an end. If you’re constantly putting a Call To Action (CTA), you are only giving your current and future followers an ending. Take them along as you get a listing, the steps during, the good and bad, the closing and then what you do after.

Step 3: Decide What Platforms You are Going to Post On (and stay consistent on)

Once you have your macro pillars figured out you need to decide how you’re going to promote the content you’ve created. There are many platforms (Instagram, Facebook, YouTube, Google, Pinterest, Twitter, LinkedIn, etc.) Choose the ones you can stay consistent with before you choose every one.

You can choose one post for every piece of content that you publish or you can create a different promotional schedules for each type of content.

Step 4: Determine How Often You’re Going To Post

You can use our Content Calendar Template to help create your schedule.

At first, just focus on consistency. There are multiple statistics about the best times and days, but in all honesty, those are based off your audience. We are going to show you how to find the best times, days and more, but you have to start with creating a calendar and sticking to it.


As always, ask questions, get input, advice and more from our Private Facebook Group.

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