Want to show your home valuation ad to people who look like your past sellers, who live in your area, who are interested/browsing third party IDX websites. Then show them your video sequences. Oh, also, drop them a voicemail. Send them a postcard. Deliver a hand written card. Send them a text. Show them a Sniper Ad. Schedule an appointment with your Facebook chat bot?? You can do this all Automatically and it all starts with Custom Audiences.
After you post to your Page, you can “boost” that boost, which turns it into an ad. It's a fast and simple way to reach more people with your content. For people seeing your ad, the only visual difference between an organic (unpaid) post and a boosted post (paid) is the addition of a “Sponsored” label.
Most real estate professionals have a series of email funnels that apply to different audiences. For example, you may have an online lead follow up funnel, or an expired listing funnel. Creating a series of Facebook ads to assist with these emails will set you apart and increase your conversion rates.