Business Manager helps you manage your ad accounts, Pages, apps and permissions, all in one place. Before you set up Business Manager, it’s important to understand its structure as well its key benefits.
How many times do people go to your website and buy a house after their first time looking? Probably not a lot, if ever. It’s even less common for someone to click on just one ad and turn into a client, especially if they’ve never seen or interacted with your brand before. Facebook retargeting positions you to increase your conversion ratios by creating a sequence of events that other platforms simply cannot create.
After you post to your Page, you can “boost” that boost, which turns it into an ad. It's a fast and simple way to reach more people with your content. For people seeing your ad, the only visual difference between an organic (unpaid) post and a boosted post (paid) is the addition of a “Sponsored” label.
Want to show your home valuation ad to people who look like your past sellers, who live in your area, who are interested/browsing third party IDX websites. Then show them your video sequences. Oh, also, drop them a voicemail. Send them a postcard. Deliver a hand written card. Send them a text. Show them a Sniper Ad. Schedule an appointment with your Facebook chat bot?? You can do this all Automatically and it all starts with Custom Audiences.
Want to use a Facebook group for your real estate business? Wondering how to market your listings and attract buyers without coming off as “Salesy” in Facebook groups? Whether you decide to create your own Facebook group or join one that is already created, you can use groups to showcase yourself, attract new clients, and so much more.
According to Facebook, there are over 80 million active business Pages. An even larger number? Facebook has over 2 billion users and your Facebook Page can be seen by each and every one of these people. Don’t just think of your Page as a Page, think of it as your online storefront to showcase your 4 pillars (Personal, Brand, Community, Real Estate).