How well do you know your audience? Better yet, who is your target audience and how do they “behave”? Do you know the age, gender, education level or job title of the people that follow your business Page? What about the people on Facebook as a whole? Who is your ideal “avatar”?
Once you’ve created a campaign and are delivering ads, the next step is to understand how your ads are performing. The most important thing to remember about Facebook Analytics is that it allows you to determine the specific return on investment of your marketing and advertising efforts. It’s a valuable tool not only because it allows you to identify what’s working (and what isn’t), but because it can be used to direct spending.