First off, did you know there was an ad algorithm? Did you know it was different than the “regular” Facebook algorithm? Knowing which ads provide a great experience for your audience is a must. This module was created to help you understand how the ad algorithm works and how you can use it to your benefit.
Facebook CEO, Mark Zuckerberg, announced in 2018 that the Facebook algorithm will prioritize “meaningful interactions” from friends and family over brand content. Remember, you joined The Hashtag Agent to take the guesswork out of social media. Making the algorithm work for you is imperative to a successful Facebook strategy.