Want to show your home valuation ad to people who look like your past sellers, who live in your area, who are interested/browsing third party IDX websites. Then show them your video sequences. Oh, also, drop them a voicemail. Send them a postcard. Deliver a hand written card. Send them a text. Show them a Sniper Ad. Schedule an appointment with your Facebook chat bot?? You can do this all Automatically and it all starts with Custom Audiences.