Facebook CEO, Mark Zuckerberg, announced in 2018 that the Facebook algorithm will prioritize “meaningful interactions” from friends and family over brand content. Remember, you joined The Hashtag Agent to take the guesswork out of social media. Making the algorithm work for you is imperative to a successful Facebook strategy.
Once you’ve created a campaign and are delivering ads, the next step is to understand how your ads are performing. The most important thing to remember about Facebook Analytics is that it allows you to determine the specific return on investment of your marketing and advertising efforts. It’s a valuable tool not only because it allows you to identify what’s working (and what isn’t), but because it can be used to direct spending.
Video ads can be created in multiple formats and can appear on Facebook, Instagram, Messenger and Audience Network. Video helps create brand awareness, showcases your services and drives traffic back to your website. You can create a video ad in Ads Manager or boosted a post from your Facebook Page that includes a video.
Messenger ads are ads that appear on the home tab in Messenger. 1.3 billion people around the world spend time on Messenger interacting and conducting business with the brands they love. Now with Messenger ads, they have an opportunity to discover experiences directly on their Messenger home screen.
After you post to your Page, you can “boost” that boost, which turns it into an ad. It's a fast and simple way to reach more people with your content. For people seeing your ad, the only visual difference between an organic (unpaid) post and a boosted post (paid) is the addition of a “Sponsored” label.
Want to use a Facebook group for your real estate business? Wondering how to market your listings and attract buyers without coming off as “Salesy” in Facebook groups? Whether you decide to create your own Facebook group or join one that is already created, you can use groups to showcase yourself, attract new clients, and so much more.
According to Facebook, there are over 80 million active business Pages. An even larger number? Facebook has over 2 billion users and your Facebook Page can be seen by each and every one of these people. Don’t just think of your Page as a Page, think of it as your online storefront to showcase your 4 pillars (Personal, Brand, Community, Real Estate).