Instagram Business Profile

Are you currently using Instagram for business? If you are, do you have a personal or business profile? If you want to unlock multiple features that only business profiles have access to then you’ll want to convert your profile today.

Module Outline and Objectives:

  • Instagram Business Profile statistics

  • How to create an Instagram account

  • Switching from a personal to a business profile

  • Exploring your business profile

Why an Instagram Business Profile?

According to Instagram, let the stats do the talking:

  • More than 25 million business profiles worldwide

  • Over 2 million advertisers use Instagram to share stories and grow their business

  • More than 60% of people discover new products and services through Instagram

  • Business profiles are visited by more than 200 million people per day, at least once a day

  • Video viewing on Instagram accounts for 80% of activity

  • 1/3 of the most viewed stories are from business profiles

Ready to get started?

Use the following section to create an Instagram account if you do not currently have one. If you do, skip to the next section.

Creating an Instagram Account

Starting an account is quick and easy.

Setting up an Instagram Business Account gives people more information about your service and your business.

Step 1: Download and launch the app

Download the Instagram app for iOS from the App Store, Android from Google Play store or Windows Phone from the Windows Phone Store. Once the app is installed on your mobile phone, tap to open it.

Step 2: Let Instagram know who you are

Tap Sign Up, then enter your email address and tap Next, or tap Log in with Facebook to sign up with your Facebook account.

Creating an Instagram Business Profile

Step 1: Switch to Business Profile

Always make sure you have the newest update to the Instagram app before you try and make changes.

Next, go to Instagram and click on your profile photo. Once on your profile, click the hamburger icon in the top right (three horizontal stacked lines), the click the gear icon (settings) at the bottom, click account, then scroll do to Get More Tools, then select Business.

Side Note: Instagram Creator is not available to everyone. Also, the Instagram API does not allow Creator accounts to work with third parties at this time. Thus, we only recommend a Business Profile.


Step 2: Setting up your Business Profile

Once clicking Next, Instagram will walk you through setting up your Business Profile.

First you will connect your Instagram Business Profile and Facebook Page.

Second, you will confirm or change your contact information, which includes your phone number, email, and/or location.

You will then be redirected back to your Instagram profile, which is now a Business profile.


Step 3: Editing your new Business Profile

You can edit any information on your profile like your website, bio, contact options and more by click Edit Profile.


Exploring your Business Profile



  • Insights allow you to dive deeper on Activity, Content, and Audience. This is where you go to see which posts are resonating with more people, where you audience is located, what days and times they are using Instagram, and more!

Your Activity:

  • Your activity shows you how much time you are averaging on Instagram. You can also Set Daily Reminder to manage your usage time and mange your Notifications.


  • Allows you to create a Nametag and Scan a Nametag to instantly connect with another Instagram user.



  • Like a photo or video and want to create that yourself? Don’t screen shot it, Save it. You can do so by clicking the Flag icon in the bottom right of any post, and then save to a collection.


Close Friends:

  • Want to share Stories only to family and friends? You can add your Close Friends onto a list to do just that.

Discover People:

  • A great way to grow your audience on Instagram is to connect and engage with other users. You can Discover People to connect and also view Contacts on your phone that have an Instagram account to follow.

Open Facebook:

  • This is a shortcut to jump to your Facebook Page.

Do you have an Instagram Business Profile? What features are you using the most? Share your thoughts and ideas in the comments below.

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