There are 3 main options on Facebook when it comes to distributing your content. Your Facebook Timeline (previously called Profile), your Page and a Facebook Group.
Module Outline and Objectives:
The difference in all 3 options
Most common violation of the Facebook terms of service
Pros and cons of each option
Best practices when creating a Facebook Group
Personal Timeline (Formerly Profile)
This is not a Page. This is your Timeline. It is probably the most common misused word on Facebook. When you initially sign up for Facebook, you are creating your personal timeline. You can sign up for Facebook here if you have yet to do so. Now, we know what some of you are thinking, especially if your work individually, I can use my Timeline for my business. Did you know this actually violates Facebook’s terms of service?
Here’s a look at the new Timeline going to be rolled out:
Here are the Pros and Cons of a Personal Profile:
Easy way to connect with family and friends (and their family and friends)
Think your Sphere of Influence
You can “humanize” yourself, or “personalize” yourself
Remember, this is your Personal Timeline. People expect that.
Other people can contact you directly (if you allow)
Your friends and family may not be your main source of business
You cannot boost posts or run ads
You run the risk of getting your account deleted for violating Facebook’s terms of service
Action Item: When was the last time you looked at your privacy settings? Have you reviewed your Personal Timeline on your mobile device recently? Have you filled out your Timeline completely? (Bio, Experience, etc.) The most common thing we see wrong on Personal Timelines is you do not list your current job (ie. Realtor, Mortgage Broker, etc.) Those who do have their job title shown to everyone. Take advantage of this.
Facebook Business Page
Separate, yet connected to your Personal Timeline, is your Facebook Business Page. Having a Page opens up the ability to run ads, track analytics, get your content seen by specific people, doesn’t violate the terms of service, etc.
The Page plugin lets you easily embed and promote any public Facebook Page on your website. Just like on Facebook, your visitors can like and share the Page without leaving your site. You can use the Page plugin for any Page that is not restricted, for example, by country or age.
Here are the Pros and Cons of a Business Page:
Opens up advanced Analytic features
Gives you the ability to advertise and generate leads directly in Facebook
Managing a Profile and a Page takes more time, especially if you don’t have them setup correctly
All of your ads must align with Facebook’s ad policy
Facebook Groups are communities you join via your personal Timeline or Page*, made up of like-minded people and organizations that come together to discuss and share ideas around common interests. Often, such Groups have rules to keep interaction focused on their purpose. You can either create your own Group or join one of the many Facebook Groups formed around your industry.
The Group Plugin for allows recipients to join your group from your email s using this step. Step 1: Go to your Group Step 2: Click “Embed Invite” Step 3: Copy Code and Paste.
The Group Plugin for the Web is a plugin that adds a button to your web page that allows anyone to join your Facebook group.
They’re a great way to find new connections, customers, and partners.
It’s easy to form relationships and take them out of the group.
Members of a Facebook group are usually a targeted, highly-receptive audience.
According to Facebook, they have increased engagement and help your Pages get organic traffic
If you don’t own a group, you can be removed without cause.
It can be time-consuming to keep up with active groups.
Be helpful and supportive towards other Group members.
Avoid thinking or acting exclusively in the interests of your business – you’re here to be part of a community, not promote.
Don’t overdo it. Join just one or two Groups and remain helpful and active.
Make sure to read the rules of a newly-joined Group.
If you’re going to add people to a Facebook Group, make sure you only add those you know are interested. (Don’t add all of your Realtor friends to your X City Community Page)
Only create a Group if you have a clear purpose in mind.
Public Figure Facebook Page
If your brand is particularly tied to you as a person, it might be worthwhile to create a public figure page. See Step 2 of Pages Overview Here
This is especially valuable if you want to establish yourself as a thought leader in your industry. Public figure pages work much the same as business pages, with one exception – a business page shows what you sell, a public figure page shows who you are.
Creating, Optimizing, and Protecting Your Facebook Business Page
Your business page on Facebook is attached to your personal timeline so Facebook knows who owns the page, but its separate presence allows you to promote your brand. They have a ton of features not available to profiles, including analytics, advertising, and post scheduling. Here’s how to ensure you set up your page for success.