Facebook Changes

Just When You Thought You “Knew” Facebook

Introducing Facebook F5

Facebook is redesigning its main app (did you know there are 5 apps in total? Facebook, Messenger, WhatsApp, Audience Network and Instagram) around two parts that people have used the most: Groups and Events

“There are tens of millions of active groups on Facebook. When people find the right one, it often becomes the most meaningful part of how they use Facebook. And today, more than 400 million people on Facebook belong to a group that they find meaningful,” the company said in a blog post. “With this in mind, we’re rolling out a fresh new design for Facebook that’s simpler and puts your communities at the center. We’re also introducing new tools that will help make it easier for you to discover and engage with groups of people who share your interests.”

Here’s a look at the new design:

Source: Facebook

Source: Facebook

Facebook says the mobile redesign will start rolling out immediately on iOS and Android around the world. It’s also working on a desktop redesign that will arrive in the coming months. The biggest change to note is the new groups tab that’s now placed in the middle row of the redesigned menu bar. When tapping in, users will now get a personalized feed of updates from their various groups as well as recommendations to join new groups based on their interests.

Facebook Profile? Goodbye. Hello, Timeline

Wait?! I just learned about my Facebook Profile.

  • Side Note: This is the reason we created The Hashtag Agent. There are so many changes, updates, features and just when you think you “know” them, they change. We are your source for social media training specific to the real estate industry. Meaning, we do the research, we do the testing, we spend the time doing all of this and bring it back to you and what is relevant, how it applies, and actions you can/should/shouldn’t take specific to real estate.

Your Profile, for the most part, has always showcased your content from the most recent to the past. Timeline is going to change this completely. This new change will create a “scrapbook-like” feed that features your milestones, life-changing events and an archive.

  • Timeline is scheduled to be rolled out over the next few weeks. Once it does, for you, take a screenshot and post it in our private group.

Here’s an example of what it will look like:

New Ads Manager & Business Manager Announced

Facebook just announced that by the end of the year, we’ll have a new and improved Ads Manager and Business Manager.

Earlier this month, they started rolling out the new Ads Manager interface. This new design has simplified navigation, a cleaner design, and improved campaign management thanks to easier-to-access reporting.

Source: Facebook

Source: Facebook

Your Content is Worth More Than a 'Like'

(We are a huge advocate for this. It’s more than the number of ‘Likes’ and ‘Followers’, it’s about providing value.)

Developers are going to be given the ability to add more verbs to the Facebook button pool. Right now, the only options are "Like" and "Recommend." Soon, we'll start to see "Watched," "Read," "Listened," and other verbs.

Make Lists

Smart lists are meant to allow you to publish content to specific groups of friends, rather than to everyone. For example, you can put all your work friends on one list, then they would only see items you designate as going to that group. Now you can talk about your family without them seeing it.

New Stories

If you're checking Facebook regularly, you'll see a blue bar appear at the top of your news feed. This will signify new posts that have been made by your friends or groups.

Subscribe Button

Don't want to friend someone, but still want to keep tabs on him or her? You have the chance to "subscribe" to the person's posts. If a user allows the option, then you'll see the subscribe button on profiles.

Facebook means for this to be for prominent people such as politicians or bloggers, who you might not be friends with, but want updates about. You could also take a peek on your competition.


This was actually being tested since September of 2018, however, it is now the default moving forward.

ThruPlay gives businesses (you) the ability to optimize and pay for ads that are watched to completion or for at least 15 seconds, whichever comes first. Since its introduction, ThruPlay optimization has been working well for video advertisers. In fact, for each dollar spent in a campaign, ThruPlay optimization performs comparably to 10-second video views optimization in driving incremental ad recall and brand awareness. That's why Facebook is making ThruPlay the default optimization for video views campaigns.

Are there more features and changes?

Yes. Will they change the way we use Facebook? Yes. However, the other features will be discussed in future modules specific for that topic. For instance, yes, the algorithm is changing again. Rather than trying to cram that into this module, we are doing one specifically for that, and for the other major changes.

*Challenge: Tag @TheHashtagAgent on your next Facebook post talking about the changes to Facebook. Remember, you want to provide value to your audience. They are going to be thinking the same things as you… if you can provide value, you will build trust. If you build trust, you get one step closer.

Privacy Policy

To conclude with the theme of privacy: Facebook has defined 6 principles that will apply to its products.

  • Private interactions

  • Encumbrances

  • Safety and security

  • Interoperability

  • Secure data storage

  • Reduced permanence

Sources: Facebook | The Verge | Hootsuite | Boston

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