What Is The Purpose of a Content Calendar?
The purpose of having a content calendar is to make sure you and your team stay organized and on top of your publishing schedule. Some specific benefits include:
Keeping track of major deadlines (Listing launches, events, etc.)
Giving you and your team visibility on what you’re working on and your content goals
Making it easier to plan ahead so you don’t have to worry about what to post
How do You Create a Full Content Calendar?
Step 1: Establish Your Goals
We believe you should have your goals established prior to planning out your content. The more and ore you post without having established goals means more money coming out of your pocket, more time and unfortunately, more stress. Establish your goals and anytime you post think back whether they are in line or not. If not, don’t post.
Here are the three goals we recommend when it comes to your social media strategy:
The way to build trust across your social platforms is to educate, inform and provide value to your followers/friends/etc. The more valuable content you develop, the sooner your audience will come to know, like and trust you.
Too many people create a lot of great content, but if you don’t ever focus on turning prospects into clients then social media will never yield a positive return on investment (ROI). The more useful and meaningful content you create, the more others will learn about your services, use your services and share your services. Remember, it’s about a funnel. First value then lead generation. This could come in the form of leading someone to a landing page, responding to direct messages and comments, or having others being tagged in a post. A lead is not just someone who messages you with all of their contact info and social security number (joke), they are the ones who keep asking questions, keep engaging on specific posts, etc. Are you paying attention to them?
Crush the Competition
The more content you develop the more you separate yourself from the competition. Content that provides value, that asks and answers questions, solves problems and continues to outshine your competition makes you the obvious choice.
Step 2: Figure Out Your “Macro” Content
There’s no limit to the types of content that your team can publish but remember to start small and grow into more types later down the road.
We recommend the following four “Macro” Content Pillars
Real Estate Stories
In all that you do, you must create a story. A great story has a beginning, middle and an end. If you’re constantly putting a Call To Action (CTA), you are only giving your current and future followers an ending. Take them along as you get a listing, the steps during, the good and bad, the closing and then what you do after.
Step 3: Decide What Platforms You are Going to Post On (and stay consistent on)
Once you have your macro pillars figured out you need to decide how you’re going to promote the content you’ve created. There are many platforms (Instagram, Facebook, YouTube, Google, Pinterest, Twitter, LinkedIn, etc.) Choose the ones you can stay consistent with before you choose every one.
You can choose one post for every piece of content that you publish or you can create a different promotional schedules for each type of content.
Step 4: Determine How Often You’re Going To Post
You can use our Content Calendar Template to help create your schedule.
At first, just focus on consistency. There are multiple statistics about the best times and days, but in all honesty, those are based off your audience. We are going to show you how to find the best times, days and more, but you have to start with creating a calendar and sticking to it.
As always, ask questions, get input, advice and more from our Private Facebook Group.