Most people are not raving about the power of LinkedIn ads, yet. Are you trying to focus on lead generation? Or are you looking to become a person of interest in your community? Whatever the case, LinkedIn’s suite of marketing solutions can help you achieve both. Bearing the world’s largest audience of active, influential professionals, LinkedIn recently rolled out a new campaign objective ads platform that you may not want to overlook for too long.
LinkedIn comprises over 575+ million users, with more than 260 million active users accessing the platform every month. Of those users, 40% are engaging on LinkedIn every month. Publishing articles, adding relevant content and running ads will get you started on the right path. However, in order to truly take advantage of LinkedIn, you need to be tracking your metrics and analytics.
Optimizing your profile is the best way to be seen on LinkedIn. Keeping an updated profile is just as important if you want to continue to attract new followers as well as appear relevant to your current followers. Once you take advantage of the multiple features on LinkedIn, an optimized profile will increase visibility to the sections of your profile that are most important to you.
LinkedIn was launched in 2003 as a professional networking platform. The platform primarily serves individuals seeking career opportunities, by allowing users to post accomplishments, job histories, and other supporting material. However, it also provides multiple opportunities for businesses to post jobs, showcase their services, and grow their professional networks.