How well do you know your audience? Better yet, who is your target audience and how do they “behave”? Do you know the age, gender, education level or job title of the people that follow your business Page? What about the people on Facebook as a whole? Who is your ideal “avatar”?
According to Facebook, there are over 80 million active business Pages. An even larger number? Facebook has over 2 billion users and your Facebook Page can be seen by each and every one of these people. Don’t just think of your Page as a Page, think of it as your online storefront to showcase your 4 pillars (Personal, Brand, Community, Real Estate).
Want to use a Facebook group for your real estate business? Wondering how to market your listings and attract buyers without coming off as “Salesy” in Facebook groups? Whether you decide to create your own Facebook group or join one that is already created, you can use groups to showcase yourself, attract new clients, and so much more.
Facebook CEO, Mark Zuckerberg, announced in 2018 that the Facebook algorithm will prioritize “meaningful interactions” from friends and family over brand content. Remember, you joined The Hashtag Agent to take the guesswork out of social media. Making the algorithm work for you is imperative to a successful Facebook strategy.
The New Way to Engage Your Community
We use Be Live for our Live Q&A calls and wanted to also let you know about this great resource.
When it comes to the 4 macro pieces we want you to create, having a weekly live show is a great way to organically increase your engagement. Remember, if someone comments on any posts, Facebook’s algorithm will trigger the following posts you do to show to that user because of their engagement.
Facebook Live is Reality
Sitting with Jon Cheplak, who appeared on our podcast, he talked about reality tv and the impact it has on people…
People are consumed with reality tv and the next best thing to that is a live video. Allow your audience to plug themselves into the picture, to hear from you live, to ask and answer questions.
Make Sure to Add the Integration to Facebook
If you are planning to hop onto our weekly Facebook calls, please consider allowing Be Live to show your profile picture and name. It’s free and it takes 5 seconds. This will not only help on our live calls, but on live calls you may be on in the future or one’s you plan to host yourself.
This is what it will look like. You click one button to allow and you are set!