Facebook CEO, Mark Zuckerberg, announced in 2018 that the Facebook algorithm will prioritize “meaningful interactions” from friends and family over brand content. Remember, you joined The Hashtag Agent to take the guesswork out of social media. Making the algorithm work for you is imperative to a successful Facebook strategy.
LinkedIn was launched in 2003 as a professional networking platform. The platform primarily serves individuals seeking career opportunities, by allowing users to post accomplishments, job histories, and other supporting material. However, it also provides multiple opportunities for businesses to post jobs, showcase their services, and grow their professional networks.
YouTube is a video-based social media platform that launched in 2005. Since Google’s acquisition of YouTube in 2016, over 12 percent of all video traffic is watched through YouTube. The only other platform with more video traffic is Netflix. With over 1 billion users, and more than half of all monthly views coming from mobile devices, YouTube is made for real estate video marketing.
Instagram hashtags are an easy and effective way to increase your engagements and get your posts seen by more users. According to Instagram, a post with at least one hashtag, on average, increases engagement by 12.6%! Creating a few hashtags is one thing, but implementing a hashtag strategy is a great way to grow your followers, increase brand awareness, boost your engagement rates and more.
When was the last time you updated your bio on Instagram? What about your settings? Since your Instagram profile acts as a landing page, having an optimized profile is more important than ever to help you attract new followers and convert visitors into clients. This starts with creating a great first impression!
Instagram serves a global community of over 1 billion accounts that are active every month. People on Instagram use it to share moments, find passions, get inspired and take action. Instagram can help businesses of any size find customers and grow their businesses on the platform by showing what kind of business they own and what they can do for customers. With Instagram, businesses can promote products and services to an intrigued and captivated global audience
Most real estate professionals have a series of email funnels that apply to different audiences. For example, you may have an online lead follow up funnel, or an expired listing funnel. Creating a series of Facebook ads to assist with these emails will set you apart and increase your conversion rates.
After you post to your Page, you can “boost” that boost, which turns it into an ad. It's a fast and simple way to reach more people with your content. For people seeing your ad, the only visual difference between an organic (unpaid) post and a boosted post (paid) is the addition of a “Sponsored” label.